I found Kozinets in 2004 when I studied qualitative research, and paid some attention to research ethics and Internet. Then he mentioned netnography (etnography on the Internet) but now this method is a more known, and he is even publishing a Sage book about it.

I have data from electronic focus interviews from 2004 – pretty old… So I will have to supplement / update my data to meet qualifications. This method, netnography, sounds interesting. Netnography fits to a world of Internet communities. I could have data from an online community, observe and analyze the messages. Next I will do some research if this method is used in ISS field.