Taloussanomat just reported that large Finnish companies don’t use blogs in their business. In Sweden large companies use blogs a lot but in Finland only Nokia blogs. The blogging culture of 132 large Nordic companies was studied by consulting office Pohjoisranta and Burson-Marsteller. And only 11 blogs were found: 1 in Finland (Nokia), 1 in Norway and 9 in Sweden (e.g. ABB, Volvo, Ericsson, Electrolux, Skanska).

The partner in Pohjoisranta, Tommi Siikaniva, says in Taloussanomat that the result is surprising considering the Finnish knowhow in high technology. He would have thought that public blogs would have been used as a marketing channel much more. In Swedish blogs the economists give tips for households in the blog of Swedbanken, and Ericsson blogs about the achievements of its sailing team. Siikaniva says that in Sweden the companies want to show that they communicate with its customer and audience. In the end of the article Siikaniva mentioned that the blogs could also be used as a tool for building image and reputation.